Biography:

Ambassador to Israel for the World Food Travel Association (WFTA) since 2012, Member of the board of WFTA heading the Culinary Culture division. Chairman of Israel's Chef Alliance by Slow food, former CEO of the Israeli Association for Culinary Culture.

Personal Information:

About to present the outcome of our latest research – estimating the 2023/25 Travel Trends. Our research is based on other material published and our airport interview in 6 international airports (Israel/US and EU).

We forecast the increase of rural tourism headed by wine tourism to the level of OverTourism.

We estimate a drop in group movement while substantial increase in FIT business. Younger and spending significantly less than pre-Covid travelers.

We identified shift from informative observatory tourism to experiential tourism since 2000 however post-Covid we see an increase of demand in WOW effect and Creative tourism

We see a huge increase of 3G tourism without the ability to forecast long term impacts on the market.

Sustainability is leading the decision when looking into longer and meaningful vacations of short haul active tours.

Sorry to say, we forecast a drop of employment of travel professionals with data and services made available online and professionals replacing guides in Museums, market tours and sites.